Ziam Extract Lab.

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Founded in 2010, Zima is a specialty oil shop focusing on producing pure organic oils and extracts. In 2018, they approached Roo studio with a need to differentiate their brand from their numerous competitors, provide it with a more strategic identity and to grow. Together with Zima, we spent countless hours discussing their business and needs while providing branding consultation and researching along the way.

The BRAND IDENTITY, packaging and ultimately the image neither convey health nor beauty. Although the quality may be good, the packaging does not reflect this. At the same time the consumer who has trusted the producer and bought its product, is not shown the same amount of respect due to the low-grade packaging and unhygienic conditions that surround product handling.

We looked at the audience for insight. Zima’s audience range from young children and teenagers, who use its products to combat acne, to young women using it for healthier hair and skin, to the elderly who turn to its essential oils hoping to find relief from pain. Essential oils and extracts are designed to be applied to the most visible parts of one’s body, the hair and skin, and are consumed for optimal health. These are important components in a person’s outer beauty and inner health. However, there is also an issue of trust and authenticity when it comes to these businesses for the audience.